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Schermafbeelding 2021-05-26 om 16.53.18.
Schermafbeelding 2021-05-26 om 16.52.45.

Welcome to the The Tourist Shop! 


We all have become accustomed to the idea of the souvenir shop, but during the years, the space that was once a clear reflection of our local culture has now become a tool for stereotyping and mass-consumerism. 


The Tourist Shop attempts to bring back the local’s perspective by re-appropriating the souvenir shop’s interior and workings. Meet my cast of nine characters and let them guide you through a collection of products and stories. From expats and locals to doubters and opportunists, indulge yourself with modern stories about the city and citizens of Amsterdam.


The Tourist Shop is a representation of the city and its residents and should not solely be there for the tourist to consume. Therefore it invites other local creatives to partake in its activities and creates an environment for the local to play with. From Amsterdam based workspaces to local artists, everybody is welcome to share their creative view on Amsterdam. Ultimately culminating into a space that is fun for locals and tourists alike.


Thanks for visiting!

The Tourist Shop

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